BBC1 Autumn campaign - Fireflies trails package (1989)

Concept and creative process

A Presentation campaign to showcase the 1989 Autumn season of programming on BBC One. The idea was that the new BBC One season had such bright moments that it attracted viewers to it like ‘moths to a flame’. The moths were replaced by fireflies that fly in through a window and head towards the light of the TV. Props were made that reflected the idea of the BBC flagship channel with logos integrated into items such as a floor rug. This package shows how the stings created by Presentation Graphics were used to link programme clips and trails.