Concept and creative process
In 'Sharp', the creative Buck uses CGI to simulate the effect of an unseen hand cutting through a pile of coloured woven cloths to form the curved 2 logo. As each successive coloured layer frays and peels away, the line of the 2 curve is cut into each complementary coloured cloth below as it is revealed, its threads ripping apart, to expose the next logo and the next complementary colour beneath it.