BBC Two Autumn campaign - Letterbox ident (1990)

Concept and creative process

Pending the outcome of a pitch to design a new channel branding to replace the discredited Two logo, designers sought ways and means to refresh its image and create new scenarios around the three letters and colours of the existing logo. For the 1990 BBC Two Autumn campaign a number of different ideas were explored. The ident ‘Letterbox’ opened on a pile of red and neutral-coloured objects on the floor, which animated by pixellation frame by frame to form the ‘T’ shape of the BBC Two logo, with the letterbox in the centre. The door of the letterbox opened and shut again, triggering the whole animation sequence once more, using the same footage reversed in the edit.