The 12 Days of Christmas - promo (1997)

Concept and creative process

Three examples from the 1997 Christmas promotion campaign on the theme of the Twelve Days of Christmas demonstrate the creative visualisation of the Christmas carol's lyrics. The artistes were shot in costume and make-up as separate elements in a studio and were replicated and composited in post-production with the addition of some CGI gold rings.

The 12 Days of Christmas - promo storyboards/shooting orders