Built for Industry: Jordan Wynter

Jordan was awarded a D&AD New Blood Yellow Pencil for Better Unbottled, a campaign created with Matilda Olsson and Lucrezia D'Amato in response to a brief from Tuborg. Alongside developing his creative practice at Ravensbourne, Jordan has gained experience with agencies including Uncommon Creative Studio and Weirdo, while continuing to pursue his career as a footballer, where he currently plays for Dulwich Hamlet. 

We caught up with Jordan to hear about his award-winning work, his experience at Ravensbourne and his plans for a career in advertising, with a particular interest in sport. 

Could you tell us a little about the project you’re being recognised for, and what your role was? 

Better Unbottled is the project I was part of that received a D&AD New Blood Yellow Pencil. It is essentially a companion mobile application called ‘The Borg’ that allows users to vent their frustrations and receive a fun, bespoke song based on their rant. 

It was a joint effort in producing the idea. I mainly worked on the campaign film and graphic assets seen throughout the designs. 

What inspired the project, and what was the creative process like from the initial idea through to the finished work? 

Understanding the target audience was what really influenced the project. We had goals set by the brief, but we wanted to go as niche as possible in relation to Tuborg. 

We understood that ‘always-on culture’ was quite prominent among young Gen Z workers and thought about the specific places where this would exist. One of our many insights was that the audience would tend to complain about work nuances to their close friends. We wanted to create our own experience that made it more of an enjoyable, positive moment. 

Once we had the foundation set, it then became about how we would showcase its impact on culture. 

What was the most valuable thing you learned from working on the project, and were there any challenges you had to overcome? 

One of the most valuable things I learned was how to answer and stay aligned with a brief. We felt like it asked us for many things, which appeared overwhelming at first, but it also set the parameters for what needed to be done. 

Probably my biggest takeaway, though, was not trying to integrate every piece of feedback we received from multiple creatives. This made us change our idea, insight and thinking on many occasions. 

How has your experience at Ravensbourne, including working with your tutors, peers or through industry opportunities, helped you develop your skills and approach to your work? 

My experience at Ravensbourne has made me feel like it was one of the best decisions I’ve made to date. I already had an idea that this was the direction I wanted to head towards but had no idea how to do it. 

Being on the course allowed me to understand multiple principles, methodologies, ideation processes and disciplines to tackle projects. Alongside this, I’ve been able to network and gain experience with a large number of people and established agencies, which have also opened my eyes to things I wasn’t aware of before. 

You’ve also built experience across both advertising and football. How has this shaped the direction you want to take your career? 

My plan now is to enter the advertising industry, aligning myself with work that reflects my passion and expertise, particularly in sport. 

The course has allowed me to understand advertising as a whole, so I’m open to various roles. I’m also a footballer, and that connection with sport is something I’d like to bring into my creative career. 

I’m in a creative partnership with my fellow Ravensbourne 2026 graduate and D&AD team member, Matilda Olsson, and we are currently developing our joint portfolio and reaching out to employers for potential placements. 

What are you hoping to do next, and how do you think this experience will help you as you move towards your career in the creative industries? 

I think the experience at Ravensbourne and being rewarded a D&AD New Blood Yellow Pencil will catch the attention of potential employers and open doors and conversations I wouldn’t have been able to have without enrolling at Ravensbourne. Exciting and slightly daunting times ahead for me.  

To find out more about our BA (Hons) Advertising and Brand Design course, click here.