Ravensbourne University London students win multiple D&AD New Blood Awards
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Students from the Advertising and Brand Design course at Ravensbourne University London have once again been recognised at the prestigious D&AD New Blood Awards, securing multiple coveted New Blood Pencils for their innovative and socially-conscious campaigns.
The D&AD New Blood Awards is a globally recognised competition celebrating emerging creative talent in advertising, design and related disciplines. Each year, more than 6,000 entries from leading institutions around the world compete for the iconic pencil-shaped trophy, widely regarded as one of the industry’s most respected accolades for young creatives.
This year, Ravensbourne students were recognised for their responses to industry-set briefs from Tuborg and giffgaff x Big Issue.
Winning campaigns
Better Unbottled – Tuborg
Jordan Wynter, Matilda Olsson and Lucy D’Amato received a D&AD New Blood Pencil for Better Unbottled, a campaign designed for Tuborg that transforms workplace frustrations into music.
The concept centres around ‘The Borg’, a digital platform accessed through QR codes on packaging and in-store displays. Users can record voice notes venting about their day, which are then transformed into shareable songs. By turning bottled-up frustrations into playful self-expression, the campaign positions Tuborg as a brand that encourages creativity and connection.
The Second Network – Giffgaff x Big Issue
Diana Jablonskaite, Shirley Yip and Harvey Stroud were recognised for The Second Network, a campaign created in response to a brief from Giffgaff and Big Issue.
The project addresses the challenges faced by young people experiencing poverty, many of whom become trapped in cycles of short-term employment. The Second Network is a community-driven mentorship platform designed to help young people build professional connections, gain guidance and access long-term career opportunities.
The campaign seeks to reposition networking as a more accessible and inclusive tool for social mobility, turning connections into meaningful opportunities for the next generation.
AD&D New Blood
Paula quote
D&AD New Blood is one of the industry’s most respected platforms for emerging creative talent, so to see Advertising and Brand Design students recognised at this level is incredibly significant. These awards reflect the quality of strategic and creative thinking across the course, and the ambition, cultural insight and originality our students are bringing into industry.”
The continued success of Ravensbourne students at the D&AD New Blood Awards reflects the university’s strong industry links and emphasis on creative and strategic thinking.
The award-winning projects will also be showcased at the D&AD New Blood Festival later this summer, where emerging designers from across the globe present their work to leading figures from the creative industries.
These latest wins further reinforce Ravensbourne’s reputation for producing industry-ready graduates capable of combining bold ideas with meaningful human insight and strategic thinking.
To find out more about our BA (Hons) Advertising and Brand Design course, click here.
