Audio-Visual Media Lab
Exploring creative media practice through critical inquiry and practical experimentation, investigating media production and consumption in an era of rapid technological transformation.
Overview
Purpose
The Lab recognises that the creative media industries are undergoing fundamental transformation, driven by emerging technological and professional developments including artificial intelligence, interactive and immersive technologies, distributed production and new distribution platforms. It engages directly with this transformation, collaborating with creative practitioners, companies, and technology partners to understand emerging capabilities whilst maintaining a critical perspective on their social, cultural, and professional implications.
The Lab's ambitious programme ultimately focuses on creating production workflow demonstrators, designed for industry adoption. Rooted in a critical perspective combined with practical exploration, the Lab seeks to explore and demonstrate how emerging technologies can be integrated into contemporary production practice, making this understanding accessible to audiences beyond technology experts and pioneers. Working with education, technology and creative media partners with an international reach, the Lab aligns fully with the overarching collaborative research ethos and the cross-disciplinary, diverse and far-reaching character of the Ravensbourne Labs.
By 2028, the Lab aims to establish a robust knowledge base on emerging creative media practice and to provide insights and recommendations that can be adopted by associated industries. Ultimately, it seeks to position Ravensbourne as an influential educational and exploratory space that shapes the way creative media professionals work and create. This outcome represents not only scholarly and academic impact but also tangible contributions to innovation and relevance within the creative industries.
