Zig Zag (1994)

Concept and creative process

Opening titles for ‘Zig Zag’, a Schools programme for 7-9 year-olds, investigating aspects of geography and history in the UK and around the world. John Butler’s generic design for the ‘Zig Zag’ logo also allowed the flexibility to change the content of the concertina folds for a programme on a specific topic. The titles were created in 3D computer-generated animation and the images were composited in post-production.