Concept and creative process
For the second series of ‘Working Lunch,’ the weekday lunchtime business, finance and consumer news programme, the computer-generated titles immortalised the character of Lloyd the Goldfish, who starred in the original titles and had become the programme’s mascot since its launch in 1994. Ironically the real Lloyd died the very week of the launch of his CGI alter ego in 2002. The scenario for the new titles involved the goldfish trying to escape the jaws of an enormous shark in a chase through a shipwrecked liner reminiscent of ‘Titanic’. The title design quotes both Aardman Animations and Hergé.