Concept and creative process
Terry Wogan had become a brand, recognisable by his surname alone and was on air at 7pm three nights a week at the time this new title sequence was commissioned. Roger Ferrin exploited the many possibilities offered by CGI, which was now gaining in popularity as a viable medium for designers to deliver both on budget and on time. Working closely with Cal Videographics, a sequence was crafted which showcased many of the lighting, transparency, material and motion effects available at the time. It spelled out each letter of the 'WOGAN' brand in an interestingly choreographed motion graphics sequence, culminating in the iridescent semi-transparent abstract shapes flying together to create the title of the show.