Concept and creative process
Titles for ‘Think Again’, presented by Johnny Ball, the last of a children’s series which took a sideways look at aspects of everyday life. From the lightbulb moment in the head of the outline drawing of presenter Johnny Ball to the ambiguity of the perspective of the title logo, the young viewers were constantly reminded through optical illusions of the need to question ‘Why?’ and to ‘Look Again’, for all is not necessarily what it appears to be at first sight. The sequence was created from back-lit and front-lit artwork, filmed on a rostrum camera and captured in-camera without the need for editing.