Strictly Come Dancing 'Dancing Shoes' trail (2018)

Concept and creative process

A superbly choreographed and animated trailer for the launch of the 2018 season of the 'Strictly Come Dancing' competition. It features an encounter between a pair of chic red dancing shoes and a run-down pair of reject brown male brogues in the rain outside a city retro upcycling store. Imaginative use was made of the location and the many creative possibilities it offered were exploited to the full by the animators.