The Smoking Room - Passive promo (2004)

Concept and creative process

A sting for the BAFTA award winning, oddball, office comedy series 'The Smoking Room', which revolved around the office characters and their encounters in the designated company smoking room. The campaign featured a different wittily worded 3D cigarette packet in each trail. They were designed by Emma Lidgey and created by Jamie Lancaster in the BBC in-house 3D department. These stings are mute.