Concept and creative process
Titles for ‘Smile’, an interactive entertainment programme on CBBC presented by Fearne Cotton, Reggie Yates and DJ Devstar. The opening titles featured trampolining children and a dog filmed in slow motion against green screen. In digital post-production a montage of this action was keyed over a colourful CGI mosaic background, also reflected in the studio set design, which via a crash zoom out resolved into the ‘Smile’ logo.