SMarteenies (2002)

Concept and creative process

Opening titles for a children's art and craft series aimed at 3 to 6 year olds, presented by Mark Speight, Kirsten O'Brien, Jay Burridge and Bizi Lizi, with Doogy the Dog. It was a spin-off from ‘SMart’ a similar programme aimed at primary school age children. The pixelated sequence showed the children creating the individual letters that made up the ‘SMarteenies’ logo, and ‘carrying’ the final 3D CGI animated letters and paint brush that were composited together with them in post-production.