Sharon and Elsie (1984)

Concept and creative process

Opening titles for a 1980s sitcom starring Brigit Forsyth and Janette Beverley as two secretaries in the back office of James Blakes and Sons, printers and manufacturers of greetings cards and calendars. The title sequence features archive footage of a printing works with several title captions animated over the end, like colourful greetings card prints coming off the press. The card unfolds to reveal an illustration of the exterior of the building that houses the printing works. In a sequence of mixes to different sections of the façade, filmed on a rostrum camera, the credits are superimposed from overlaid cels of the lettering with a drop shadow.