Schofield's Europe (1990)

Concept and creative process

Titles for a series of lively and entertaining travel documentaries, presented by Phillip Schofield. The brief was to feature the presenter Philip Schofield and European footage from the series, and tie it all together in a cohesive package - a frequent need for popular factual documentary programmes. The specially-designed, map decorated T-shirt worn by the presenter against the computer-generated logo, did the job of rounding off the title sequence. This was composed of tinted live action scenes, which were split and wiped one to another on a Quantel device, in patterns vaguely reminiscent of European flags. The addition of snatches of foreign languages over the theme music added a further layer of complexity.

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