Concept and creative process
Titles for a programme ‘The Record’, which provided an in-depth look at the day's events in Westminster. It was an early morning broadcast on weekdays from 1994 to 1998 and covered the debates, exchanges and developments in Parliament from the preceding day. The designers reflected the political leaders and the Speaker of the House through still portraits and amusing anagrams of their names. Their Polaroid-style stills cut between negative and positive images, as the individuals’ names resolved. They were composited in a digital edit with the typography which was animated and layered together with an effect of intermittent ‘film’ scratch marks. The programme title was given the same witty treatment before revealing ‘The Record’, hidden inside ‘Hector Red’. This version is mute.