Concept and creative process
Opening titles for ‘Ready Steady Cook’, a cookery show in which two top chefs have to create exciting new dishes from ingredients they've never seen before, presented by Fern Britton. The title sequence was created as a complete 3D computer-generated animation, a choreographed dance scenario of the formation of the show’s logo from its component parts – the lettering, the bell pepper, the tomato and cutlery, which finally arranged themselves on and around an octagonal plate.