Concept and creative process
Opening titles for ‘Ready Steady Cook’, a cookery show in which two top chefs have to create exciting new dishes from ingredients they've never seen before, presented by Fern Britton. The title sequence consisted of specially shot live action cookery preparations, composited in digital post-production, with superimposed 3D animation of cutlery and other flying elements of the final logo, which all come together on an octagonal plate.