Concept and creative process
Opening titles for a series in which young people from around the country put questions to guest personalities. Designer Catriona Davis’s concept for the title sequence consisted of creating a number of montages of newspaper photographs, cut out and coloured, with the selective use of spot colour patches to give them an illustrated feel. Each montage was prefaced by an individually designed genre title, such as Politics, Entertainment, History, etc., made of individual letters from different type fonts, set against the background of torn dictionary definitions pertaining to that genre. A zoom-in from wide to close-up cued the enhancement of each montage by the addition of torn headlines of famous phrases and quotations, each carefully designed from cut-out individual letters with spot colour, also echoed in their torn paper backgrounds. The final programme logo was differentiated from the subheadings by placing it on a background of several different coloured dictionary definitions before wiping through to the studio. The whole sequence was filmed from the artwork on a rostrum camera.