The Noel Edmonds Saturday Roadshow (1989)

Concept and creative process

Noel Edmonds presents a popular Saturday evening light entertainment show, coming from a different location each week. A live action opening sequence of Noel Edmonds loading the hold of a Mack truck, leads smoothly into a sequence of illustrated travel stickers, created from specially shot live action of different modes of travel, adorning his battered and much travelled suitcase. The long programme title is cleverly split across several stickers and a leather luggage tag in a final neat touch.