Modern Times (1996)

Concept and creative process

Titles for a long and varied documentary series about life as it is lived in Britain today. An exotic fish in a goldfish bowl swims languidly about. A bubble of air escapes from its mouth and pops as it reaches the water surface, sending out concentric circles through which the logo of the programme appears. This design solution was excellent for such an eclectic mix of documentary subjects which would have been impossible to try to represent visually. An off-the-wall approach such as this said nothing specific but did a great deal to make the series memorable and intriguing.