Concept and creative process
Titles for the BBC's monthly charity appeal programme, with appeals from well-known personalities. The opening title montage depicted some of the beneficiaries of the BBC’s charity appeals with the animated programme logo panning through the bottom lower third of the screen. The logo animation underlined the concept of a lifeline through the designer’s use of an outline font for the word ‘LINE’, which animated on from a single line emanating from the base of the word ‘LIFE’.