Jackanory (1965)

Concept and creative process

Opening titles for a children's series, originally broadcast between 1965 and 1996 which featured children's stories, brought to life by actors. The show’s title came from an old English nursery rhyme. The show’s opening varied little over the years. It was shot live in the studio with a camera looking at a moving pattern of artwork, relevant to the story about to be read, created by a motorised kaleidoscope machine. The music and voice over repetition of the name ‘Jackanory’ and the type font used for the title were also consistent elements of the opener.