Concept and creative process
‘Futurecooks’ was the search to find the best young cook in Britain, with John Leslie and Andrea Boardman. In the title sequence, the theme of circularity was explored in form, pattern and motion. Seen from above, the specially shot images of ingredients, kitchen equipment and controls animated and segued seamlessly from one to another in a layered digital edit. Dishes were prepared, cooked and served in a well-choreographed sequence which continued the circular theme, finally ending with the programme logo, designed to resemble an oven control.