Concept and creative process
Titles for a series of of feature-length documentaries made by independent film-makers.
Beautifully simple and to the point. Against a moving back projection of film leader, counting down the seconds to START, a hand and forearm move in slow motion to centre screen. As the leader ends, the thumb and finger click to an exaggerated effect on the soundtrack and the hand and projection soft cut to black and are replaced by the simple lowercase logo.