Euro 2000 Championships - ident (2000)

Concept and creative process

This ident was created to broadcast during the BBC's coverage of the Euro 2000 Championships in Belgium and the Netherlands. A photographic shoot at a stadium in Belgium was combined with live action footage of a goal keeper and net. The BBC One Hot Air Balloon, crowds, camera flashes, flags and sky/lighting effects were created in 3D and VFX and composited in Inferno.