Concept and creative process
Inspired by observing the way paint on a painted sign had peeled and disintegrated over time, designer Michael Graham-Smith thought it would be an appropriate visual metaphor for the disintegration of a marriage to emulate this effect in a high speed shoot on film. The title logo was created on a slab of plaster together with a male and a female painted in profile. A triangular shaped wedge was torn in slow motion out of the image between the two profiles, causing plaster and debris to fall. The whole image was overlaid with more images of cracking and falling plaster, shot high speed on a separate plaster model, finally revealing the title logo and the profile heads, with the triangular schism reflected by the V of the 'Divorce' logo below.