Concept and creative process
Titles for a programme which gives viewers the chance to trade in celebrity gossip on a virtual stock exchange. The brief was to create a title sequence that reflected the show’s premise, that the rise and fall of celebrity popularity equated to a virtual stock exchange, where the more they were in the news the higher their worth. A pair of super-cool 'Celebdaq' traders were shot live against green screen and composited into a layered background of newspaper cuttings of celebrity gossip and photos. The sequence ends in an office environment reminiscent of the 'Celebdaq' studio set.