CBeebies Snow ident (2002)

Concept and creative process

CBeebies, targeting pre-school children, was launched in 2002 simultaneously with the rebranded CBBC for older children. It broadcast in strands of programmes throughout the day from 6am until 7pm. The new brand identity featured a large and smaller yellow blob characters who were used by the designers to create animated stings to punctuate the programme strands.