CBBC Goat ident (2007)

Concept and creative process

This ident was one of a great many created for CBBC around its newly re-designed and relaunched logo. These idents used the concept of 'Exquisite Corpse' to create the CBBC logo letterforms in each. No two idents are the same and like a deck of cards, could be reshuffled to create new idents. The team conceptualised ideas which were brought to life by a number of different animators, using traditional and mixed media approaches across the many idents.