The Camera & The Song - Nature's Way (1976)

Concept and creative process

A one-off documentary from the ‘The Camera and the Song’ strand, featuring the songs of Ann Mortifee, shot in Vancouver, where the music and the visuals came together as equals. The generic logo consisted of the hand-drawn artwork of the word 'The Camera' which were airbrushed with paint to give the effect of shiny 35mm film stock. The artwork of 'The Camera’ had a clear cel overlay pegged over it. The logo was revealed by shooting it single frame in reverse. Black paint was used frame by frame to cover up the logo. As the logo was on a black background, the painting out was not visible. The words '& The Song' done in the style of a musical stave was white on black and was double-exposed onto the shot in-camera. The sequence was entirely shot on a film rostrum camera. The second section, where the red lettering zooms back in shot, was done by supplying the programme editor with a matte run of the words zooming back, also shot on the rostrum camera.

The artwork was by Freddie Shackell.

Graphic Design and Creative Direction - Liz Friedman.

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