The Business World (1979)

Concept and creative process

Titles for an analytical series on businesses, aimed at schools and colleges. The route from college into the world of work, business and commerce was expressed in a 2D animation. A continuous pull-out from the college building across a graph paper landscape became progressively populated with illustrations of objects, icons and buildings. Each illustration appeared complete with its own shadow in front of the previous one, until the screen was full. An animated starburst kicked off the final illustration of a £ sign and resolved into the programme title.

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