Concept and creative process
Titles for a sitcom series based around the just-built Whitbury New Town Leisure Centre, and its recently appointed Manager, the well-intentioned but hugely incompetent Gordon Brittas. The live action title sequence was given an overall ‘solarised’ colour treatment and the credits were incorporated naturally into the action on a T-shirt, on the soles of trainers and on a stack of weights on a fitness machine.