Concept and creative process
Opening titles for ‘Blue Peter’, a children's television series that was first broadcast in 1958 and is currently still going strong, making it the longest-running children's show in the history of television. This title sequence ran from 1958 to 1989. It showed a fully rigged tall ship with the Blue Peter flag being lowered, indicating that the ship was about to set sail.
The ship and the name were considered very appropriate for the age group it was aimed at, with its promise of adventures and seeing the world.