BBC2 Winter Still Life - Snack (1992)

Concept and creative process

The concept behind this series of BBC Two idents was the living sculpture or posed studio photograph, in which the subject is primarily still unless a movement occurs or is caused by an external factor. Great care was taken over the positioning and the lighting of the individual set-ups. In the ‘Snack’ ident the BBC Two logo is of course the cue for movement and causes the tomato and apple to rearrange their position on the plate, form a face with the wedge of cheese and turn their gaze on the ‘2’. All achieved by simple hand animation of the fruit and the stalks.