BBC2 Winter presentation - Shoal (1996)

Concept and creative process

A BBC2 channel ident for the Winter campaign 1996, 'Shoal' was one of the most subliminal, satisfying and memorable incarnations of the '2' logo. A convincingly real underwater world was entirely created in 3D computer animation, with sunlight penetrating the scene from the top of frame. Into this background swam a shoal of fish, moving as one, twisting and turning to form the shape of the '2' logo, illuminated briefly by a shaft of sunlight and lasting for a mere 20 frames before the shoal reforms and swims out of frame. It was a companion piece to ‘Vac Pac’.

Designers/Directors - Jane Walker and Ahmet Ahmet.