BBC2 Winter campaign - Telly ident 2 (1997)

Concept and creative process

‘In Front of the Telly' was one of a number of idents that comprised the BBC Two Winter campaign 1997 and was closely related to ‘Dance’, ‘Behind the Telly' and ‘Lurve’. There were two variations of this set-up with different camera positions. Here the camera was looking towards the right-hand corner of the room as the ‘2’ emulated the dance moves of its alter ego on the television screen. The ident was entirely computer-generated.