BBC2 Toy Ducks ident 1 (1997)

Concept and creative process

There were several idents with a bath-time scenario that were designed and produced for BBC2 by the Lambie-Nairn design consultancy. In this particular incarnation the ‘2’ is seen popping up through the bath bubbles and bobbing gently on the surface, drawing an obvious parallel between the colour and shape of the ‘2’ and that of a toy duck.