BBC2 Spring campaign - Monster (1994)

Concept and creative process

Stay Puft Marshmallow Man from 'Ghostbusters' was the inspiration for this BBC2 ident for the 1994 Spring/Summer campaign. The ident was created by stop frame animation but it was quite difficult to achieve the squishyness in the '2'.

Winner of a Design & Art Direction Wood Pencil for Television Graphics/Brand Identity 1995.