Concept and creative process
‘Pounce’ was created as part of the 1995 Winter branding/promotion campaign on BBC2. ‘Pounce’ was animated in 3D to personify the pouncing action of a cat playfully trying to capture an object hidden from its view. Nominated for a BAFTA Craft Award for Television Graphics/Brand Identity 1995. Winner of a Design & Art Direction Wood Pencil for Television Graphics/Brand Identity 1995.