BBC2 Personality ident - Robot 3 (2001)

Concept and creative process

This ident was created in the era of the BBC2 'Personality' idents (2001-2007) when the '2' became anthropomorphised and could 'grow' robot-like arms and hands at will and adopt a more proactive role in the animated scenarios. In this ident, a dirty black speck is visible in the middle of the screen. The 2 notices it, and goes to clean it, by breathing on it and then rubbing away the condensation and the spot with its robotic hand. This ident was used continuously from 2001 until 2007.