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This ident was created in the era of the BBC2 'Personality' idents (2001-2007), when the '2' became anthropomorphised and could 'grow' robot-like arms and hands at will and adopt a more proactive role in the animated scenarios. In this ident a ‘2’ notices that the purple logo box is located in the centre of the screen at a slanted angle, as opposed to its normal position screen bottom right. The 2 then peels off the logo and deftly sticks it where it should be. However the logo is stuck to his fingers and he can't get rid of it.
Ravensbourne University London
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