BBC2 Personality ident - Robot 1 (2001)

Concept and creative process

This BBC2 ident was created in the era of the BBC2 'Personality' idents (2001-2007), when the '2' became anthropomorphised and could 'grow' robot-like arms and hands at will and adopt a more proactive role in the animated scenarios. Every element of the ident was created and computer animated in a 3D yellow environment in which the ivory-coloured ‘2’ could adopt different anthropomorphic personalities. In addition, the BBC branding was altered and re-positioned, reversed out in white in a purple box at the bottom right of the screen, with the BBC boxes stacked on top of the word TWO. This style was applied shortly after to the branding of the other BBC channels, creating a unified style for all BBC on-screen branding. In this ident a ‘2’ finds a remote-control device on the floor. After picking it up and shaking it, he discovers that he can control himself with it. He reverses quickly and does a handbrake turn before losing control and crashing into the screen, causing the remote control device's aerial to become bent.