BBC2 Newton's Cradle ident (1995)

Concept and creative process

'Newton's Cradle' takes on a surprising and witty look as the balls are replaced by multiple '2' logos. A physical working model was created and filmed live action in a small studio set for the BBC2 1995 Winter campaign.

Nominated for a BAFTA Craft Award for Graphic Design 1995.

Winner of a Design & Art Direction Wood Pencil for Television Graphics/Brand Identity 1995.