BBC2 Modern Art Construction ident (1995)

Concept and creative process

'Modern Art Construction' was one of the BBC Two idents created for the 1995 Winter presentation campaign. The component parts of the model '2' were shot in-camera on a motion control camera with forced perspective. The original concept had a shark in the tank but we were unable to gain clearance from Damien Hurst’s agent.

Model Makers - Asylum.

Post-production - Cell Animation.

Designers/Directors - Tim Platt and Iain Greenway.