BBC2 Inside 2 ident (1995)

Concept and creative process

A journey through the inside of a '2' to the outside in one smooth CGI move was the concept for this Channel ident. The computer model built for the sequence has the feel of the bowels of a space ship, explored at close range by the camera as it swoops around curved walls and finally out through a straight passage to outer space. The camera makes a 180 degree turn as it exits, momentarily blinding the viewer with the light from the interior, to reveal the '2' in space with its outer cladding of metal plates and welded sections and the internal light emanating from the opening at its foot.