BBC1 Winter campaign - Pinball menu 3 (1996)

Concept and creative process

'Pinball', another strand of the 1996 Winter campaign on BBC1, was created in CGI in the form of a '1' shaped pinball machine, in which the BBC1 logo represented the pinnacle of achievement. This animation created a general programme menu background. The campaign as a whole was nominated for a BAFTA Craft Award for Graphic Design 1996.