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The concept for the 1990 Spring/Summer BBC1 presentation campaign reflected the iconic globe channel branding for BBC1 through a theme of revolving circles. The globe revolved on the hat, the flags were spun round by hand, and the ballet shoe traced a circle on the floor, leaving a trail of flames. The whole package of animations was created in a limited blue and red colour palette, with styling that was sleek and stylish. The shoot took place on a large set using life-sized pillars for one scene, alongside close up model shots for the hat sequence. The hat was a weighty model, so the real-life model had to be placed beneath the structure. The effects, such as the blue flames, revolving globe etc., were composited in post-production.
Model Maker - Asylum.
Lighting Cameraman - Doug Foster, Cell Animation.
Designers - Jane Wyatt (Wyatt-Brooks), Margaret Horrocks (Harvey) and Jane Fielder.
Winner of a Broadcast Designers Association International Silver Award 1990.
BBC1 Spring/Summer - Circles Ident copy
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